One of my favorite things at Christmas is hearing the Hallelujah Chorus and being one of the first to stand and honor the birth of Jesus. It’s very special and very meaningful to me. So, consequently, I very much dislike it when the Hallelujah Chorus is used in any other context. For example, when Charmin Ultra toilet paper used it in their commercial, I was disappointed that the birth of Jesus was linked with softness on one’s bum. I didn’t think it could get much worse than that, though, until recently I saw a Krystal’s commercial that also used it.
For those of you who aren’t familiar with Krystals, Krystal burgers are very tasty, but they are cheaply made and extremely unhealthy. So I guess it should have been no surprise that they decided to use the Hallelujah Chorus with something called a “Hangover Krystal.” This is messed up on a number of levels. First of all, not only are they using a song of jubilation at Christ’s birth for a very substandard, greasy, burger, but they’re also advocating for drunk driving with the title. I guess they could argue that, no, the Hangover Krystal is meant for the next day when you’re sobered up, but based on their hours of operation, I’m pretty sure many of the people who order this product are hoping it will prevent their hangover.
I’m not sure how much disgust I should have about this. It’s nothing new. Disrespecting God and Jesus in secular affairs has been around a long time. From using the cross as carnal fashion, to taking the Lord’s name in vain, to treating faith like a joke in late night talk shows. I know I shouldn’t expect too much from the world. I just wish someone in the ad agency that came up with that would have put their foot down and said, “No. Not that song.”
Thank you for reading my 64th blog.